Elevating independent voices.
American Values PAC was founded in 2023 with a mission to change our country by bringing independent voices to the front and center of Washington D.C. politics.
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Ushering in optimism
In 2024, we successfully mobilized voters in the election to bring about historic change in public health and individual liberties. In doing so, we helped to shape a new Presidential administration that represents a fresh era of optimism in politics.
We continue to expand our programs to engage citizens, educate the public and transform the top-down model of policy making into one that puts everyday Americans at the heart of the future direction of our country.
Our Leadership
Candace McDonald
With over 15 years of experience in philanthropy, politics, and women’s health, Candace has raised over $50M for charities and start-ups and built strategic collaborations with Fortune 1000 companies, global brands, and influencers.
Previously, she served as an impact advisor, created partnerships for Birchbox, and led a national autism charity. Candace is also the creator of New Kids on the Block’s charity concert series and a frequent public speaker. She holds a B.A. in Political Science from California State Northridge and is a certified Holistic Health Coach.
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Tony Lyons
Co-Founder, American Values 2024 & President & Publisher, Skyhorse Publishing. Tony Lyons is an attorney and president of Skyhorse Publishing. Founded in 2006, the independent book publisher has produced an eclectic and broad mix of work, from nature and sports to current events, politics, health, and fiction. Through its twenty-three imprints, Skyhorse boasts fifty-seven New York Times bestsellers and a 10,000 title backlist. Among its stable of authors is Robert F. Kennedy Jr.
Mark Gorton
Co-Founder, American Values 2024 & Chairman at Tower Research Capital
Mark Gorton is the founder and Chairman of Tower Research Capital LLC, one of the leading computerized trading firms in the world. He was also the founder and CEO of the file-sharing company LimeWire. Gorton is a life-long advocate for livable streets, alternative transportation, and open government. He founded Open Plans in 1999 and is also a Founding Board Member of Reinvent Albany, a non-profit that seeks ethical New York government and fair elections.
Gorton is also the executive producer of the November 2022 documentary Four Died Trying, which explores the extraordinary lives and calamitous deaths of President John F. Kennedy, Malcolm X, the Reverend Martin Luther King Jr., and Robert F. Kennedy.
Never a dull moment
We turned big issues into bite sized information
SuperBowl Ad Campaign
We funded and produced the first Kennedy campaign ad to ever run during a Super Bowl.
Viral X Content
Securing partnerships with X, including takeover days, live reactions to debates and breaking news and original content that drove the election news cycle.
Real RFK Takeover
AV funded a multi-platform takeover promoting the Real RFK Takeover.
Dr. Phil Partnership
AV partnered with the Dr. Phil Show to create special content in partnership with Calley Means.
Who is Bobby Kennedy?
A documentary exploring the past, present and future of Robert F. Kennedy, the man whose name came to dominate the 2024 election.
Celebrity Endorsements
AV cultivated multiple celebrity endorsements for our campaigns including from John Stockton, Jessica Sutta, Drea De Matteo and others.
User Generated Content
Year-round educational initiatives that help to transform undecided voters into high information voters.
Kennedy Beacon Media outlet
AV became the first PAC to operate a full time media outlet dedicated to objective journalism.
We ensured your voice was heard before and after election day
The Bobby Score
We developed a data driven quiz to help the public to better understand their alignment with the policy positions of Robert F. Kennedy Jr.
Polling & Election Analysis
Launching multiple polls to better help understand the unique dynamics of the 2024 election.
The Kennedy Cohort
A data based analysis of electoral maps which helped determine the vital nature of Kennedy supporters in securing President Trump’s historic electoral victory in 2024.
Candidate Scorecard
Producing easily understood criteria to help the public understand how candidates in multiple races match up to their beliefs and values.
Kennedy Caravan
AV organized caravan excursions which helped to introduce the name, face and policies of RFK Jr. in the early months of the election cycle.
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Policies for the People Platform
A digital public square where all citizens can draft and present policy proposals for consideration by local, state and federal government.
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Influencer Campaigns
AV ran multiple viral influencer campaigns covering a wide array of issues central to the election. These campaigns received recognition from Wired Magazine.
PA Truck Advertising
Working with our ground game volunteers, our trucks helped spread awareness of the MAGA/MAHA alliance at major events throughout the state.
Billboard campaign in Washington and New York
AV funded multiple billboards throughout New York City and Washington D.C. to promote RFK Jr.’s independent candidacy.
Kennedy Defense Database
A regularly updated database of facts relating to RFK Jr.’s ongoing mission to make America healthy again.
We built a new political movement from the ground up
Rescue the Republic & Night Event
A major D.C. event bringing together divergent voices from across the political landscape who united to support liberty for all.
RFK Jr.’s 70th Birthday
AV raised money at an event celebrating the achievements of a legendary American.
Election Night
A major fundraising event and victory party that capped off a long election season.
We defended ballot access and election integrity for independent voices
Ballot Access - $3.3 million spent
AV helped to collect signatures across multiple states to help secure ballot access for the most successful independent candidate in generations.
MAHA State Advertising Campaign
$2.1 million allocated to MAHA for targeted advertising campaigns across key swing states.
Legal Defense Fund
Litigated and supported multiple cases with $585,000 in total spending to support Robert F. Kennedy Jr. and other independent candidates. AV funded litigation to defend Robert F. Kennedy in multiple lawsuits against Meta censorship and ballot access lawfare to keep him off the ballot for the 2024 election. We funded similar cases in support of other independent and minor party candidates.
Your Voice Matters
Never doubt that a small group of thoughtful committed individuals can change the world. In fact, it's the only thing that ever has. ~MARGARET MEAD
